The newest marketing acronym?

WYSIWYG, pronounced "wissywig", means "What you see is what you get."  A lot of people know that one.  And it's fun to say.  Say it a few times, and if it's not fun to say, well, then I owe you a cookie or a beer or something.

Lately one of the local car dealerships has been running TV and radio ads saying "the price you see is the price you get."*

Does that make the new marketing acronym PYSIPYG?  Say it!  Out loud!  PYSIPYG! 

Oh, funny.

*Okay, maybe they say "they price you see is the price you pay," but it just wouldn't have been as funny...